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    Thank you for taking the time to learn more about me, and about Axia Concepts!

    I debated on whether to call this page About “us” since Axia Concepts is, at the moment, just me. But given this is more of a Marketplace Ministry, the “us” seemed appropriate. When we work together on a project, it really is a partnership, so in that respect, the “us” seemed to fit well.

    But you most likely came to this page to know a little bit more about Axia Concepts, and perhaps the philosophy behind the company.

    How It Started

    I started doing House of Worship technology consulting under the name Axia, back in 2007. When searching for a name, I was cross referencing names in an online translation dictionary, and the word Axia really landed with me. Axia means “value” in greek, and that embodied what I wanted to be all about when I started, and that still holds true today.

    Providing Value

    Value is really about providing the right solutions at the right price. It does not mean the lowest cost, although my solutions often are very competitively priced (more on that later…) I believe that if use-cases are fully understood, and the people involved with using the solutions are considered paramount throughout the design, then a VALUEable solution will result. Value to me means not only appropriate cost, but also using technology that is selected with the vision in mind – it meets the needs NOW, but has been designed in such a way as to support future needs (as they are understand today.) It’s important to me to help guide organizations in avoiding short term tactical purchases that solve immediate needs, but end up being “throw away” at the next Phase. This to me is not good stewardship, but unfortunately churches end up doing this all the time. It’s not usually intentional, but simply a result of the high speed ministry environment, and “getting the job done.”


    To help me stay focused on this form of thinking, I adopted the phrase “People, Process, Technology.” I believe the order of these three words is extremely important. At the end of the day, technology solutions that we craft together are designed to serve people. Even more important, these solutions are USED by people. If we fail to understand those people and their skillsets, it becomes very difficult to design a solution that they would be able to call valuable.

    The next layer is Process, and it’s 100% dependent upon our understanding of the people (above.) People design process, people use process, and ultimately, people are served by process. Process is something that we may work together to modify to be more efficient, or more valuable. I’m very pleased when we are able to solve challenges that we thought were technical, simply with tweaks to process.

    Once we understand the People and we’ve defined (or designed) Process then we now have a much more clear vision of what is needed, and how technology can serve that need or fill that gap. I believe this is where technology belongs, as the LAST step in the process. Too often, technology is the first step, and the unintended consequence of starting with technology first, is that we end up serving the technology – when the desire was that the technology would serve us (our needs.)

    What I’ve done through this is create a business process that does not scale well – and that’s OK. To live by People, Process, Technology, it’s impossible to design solutions without having a piece of your DNA. To get this, it means that I have to have met you, learned what makes you, your teams, and your organization “tick.” Truly, it’s one of my most favorite parts of working with a new organization.

    I consider these involvements to be long term – I want to get to know you, understand your vision and long term goals, and help to put wheels on them. And by having your DNA as part of me, I can keep you moving down the path to your vision, and help you avoid the pitfalls of tactical purchasing that does not serve long term vision.

    My Hawaii friends would say that I am part of their “Ohana” (Family.) We can craft the best solutions together when I have lived with, and served alongside family.

    And if this flavor of engagement sounds enticing to you, then I can’t wait to expand my Ohana with you!



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